As mentioned in previous posts there seems to be some confusion about what coaching is and isn’t. The International Coach Federation reported that this is still seen as a major barrier to the industry moving forward. Personally, as a qualified coach, I’m not too hung up on the ‘industry’ as it doesn’t provide me with my work. For me, I’m much more interested in helping clients understand what they need and how coaching can support them and their businesses.
We do not contribute to our business success by reacting to every situation; creating the reflex to respond to situations, learning to make thoughtful choices can increase our effectiveness.