This new online (4 x 3 hours) FULLY FUNDED* sales training programme will offer you an opportunity to take stock, review and where needed, reset your current sales approach and strategy. It’s been designed to help businesses build back post-pandemic. 
Markets, trading conditions and approaches to marketing and sales have significantly changed in many sectors due to the global pandemic. As the world begins to look at re-opening, what does this now mean for your approach to sales? 
The sales support programme will help to take a holistic look at the impact of the last 12-18 months and how to develop a refreshed sales approach to drive your business forward. You may have put in place an emergency solution to get you through the initial phases of the pandemic however, moving forward you might need to rethink and refresh your approach. 
The online sessions will cover the following topic areas:
S1: REVIEW CURRENT BUSINESS OBJECTIVES
S2: SALES CYCLE FRAMEWORK AND CUSTOMER PROFILING 
- The profitable 5 Steps sales process. 
- Who is your ideal customer? Have you got too many bad customers? 
- Brand positioning and value proposition. Where do you sit and fit?
 
 
S3: SALES SKILLS, PSYCHOLOGY AND SALES PROCESSES
- The 6 cylinders of selling model. Are you firing on all cylinders? 
- Sales skills and objection handling. What skills do you need to work on? 
- Sales person v sales professional. How do you develop a team of sales professionals?
 
 
S4: SALES MODELS, CLIENT REFERRALS AND SALES METRICS  
- Sales metrics; what matters? Where are you losing sales? 
- Client referrals, testimonials and upsells. Adding value after you’ve done the hard work.  
- Putting together your new sales strategy. Key actions and takeaways. 
*We currently have some fully funded places on offer for Greater Manchester SME’s who employ 5 or more staff, T/O £100K+ and want growth. Get in touch andrew@knowanddo.com to see if you qualify. (NB. The funding is via the Business Growth Hub and they will confirm eligibility for the programme.) 
WORKSHOP Dates for the 2021 fundED SALES programme are:
 S1: July 7th     2pm-5pm 
S2: July 14th   2pm-5pm
S3: July 21th   2pm-5pm
S4: July 28th  2pm-5pm