Successful businesses need to be successful at marketing. There is a famous quote: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." To start to tackle this conundrum the key question to ask first is: Who are you trying to engage with?
Everyday life can easily create habits in our responses that mean rather than shaping the world around us we are defined by our environment. In such a place success is harder to define, find and keep. To change such circumstance starts with our attitude and that is something we can learn from a skilled coach.
Values is a widely used term but the most successful businesses know that having values and living them is a way to build loyalty with customers. That process starts with marketing that should not make purchasing from your company difficult.
To be successful at business it is not just about whether you would buy your product or service but who will. The founder is not the customer and learning to see the potential customer's viewpoint enables success marketing.
Starting a business presents an amazing opportunity filled not only with hard work, risks and challenges but also potential freedom and satisfaction that you cannot get from being an employee. To be successful as a business owner one needs to adjust to being the decision maker even when there is no 'right' or 'wrong' choice.