What do you feel when you hear someone talking about the importance of your company values? Do you delight in being part of a business that lives out its standards and follows its values? Or, do you hold back your irritation at such pointless corporate fluff?
I recently attended a conference around authenticity in business. There were a range of speakers all offering their view on authenticity in business. I’ll declare now that I find a lot of these sorts of events slightly superficial. Figuring out what makes you truly authentic is a quest. It’s a real deep journey of discovery that requires proper investment of time and challenge to help a person understand who they are. This article will help make you a more authentic leader.
Values is a widely used term but the most successful businesses know that having values and living them is a way to build loyalty with customers. That process starts with marketing that should not make purchasing from your company difficult.