What do you feel when you hear someone talking about the importance of your company values? Do you delight in being part of a business that lives out its standards and follows its values? Or, do you hold back your irritation at such pointless corporate fluff?
I recently attended a well-established business event. There were over 100 businesses in the room. After a reviving coffee, I took my seat to listen to the speakers. By the second one I wished I was elsewhere. Public speaking is not easy but it gets easier the more you practice. In this article I'll show you a checklist to be better prepared for your presentations and encourage you to invest in getting better to be more successful.
Successful businesses need to be successful at marketing. There is a famous quote: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." To start to tackle this conundrum the key question to ask first is: Who are you trying to engage with?
Values is a widely used term but the most successful businesses know that having values and living them is a way to build loyalty with customers. That process starts with marketing that should not make purchasing from your company difficult.
To be successful at business it is not just about whether you would buy your product or service but who will. The founder is not the customer and learning to see the potential customer's viewpoint enables success marketing.