The fact is that at different times in our lives we could all achieve more with effective coaching. That’s not to say you wouldn’t achieve it without a coach, but many of my clients point to the fact that coaching helps them achieve much more in a shorter space of time.
A successful business strategy is not attained from a team sitting around a table writing, reading and then refining a plan. Successful strategy has to be turned into action for a company to achieve its maximum potential.
I have the pleasure of teaching sales to SMEs through the Business Growth Hub in Manchester. I say pleasure as I really enjoy exploring the subject and helping others to engage with ‘sales’. For me it’s an area that has been misaligned and conjures far too many negative connotations and images, especially around the salesperson.
Last week my colleague shared how great questions help develop success, this got me thinking about the impact of such reflection. When you’ve decided on your goals in business and in life you then need to work towards them. In other words, you need a successful strategy to back-up your ambitions.
Successful businesses need to be successful at marketing. There is a famous quote: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." To start to tackle this conundrum the key question to ask first is: Who are you trying to engage with?