I have the pleasure of teaching sales to SMEs through the Business Growth Hub in Manchester. I say pleasure as I really enjoy exploring the subject and helping others to engage with ‘sales’. For me it’s an area that has been misaligned and conjures far too many negative connotations and images, especially around the salesperson.
Last week my colleague shared how great questions help develop success, this got me thinking about the impact of such reflection. When you’ve decided on your goals in business and in life you then need to work towards them. In other words, you need a successful strategy to back-up your ambitions.
Successful businesses need to be successful at marketing. There is a famous quote: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." To start to tackle this conundrum the key question to ask first is: Who are you trying to engage with?
Everyday life can easily create habits in our responses that mean rather than shaping the world around us we are defined by our environment. In such a place success is harder to define, find and keep. To change such circumstance starts with our attitude and that is something we can learn from a skilled coach.
Values is a widely used term but the most successful businesses know that having values and living them is a way to build loyalty with customers. That process starts with marketing that should not make purchasing from your company difficult.