Ten great reasons for using a business coach to support business success.
Active Listening in Sales
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Active listening in sales is crucial to the success of any salesperson. What is it? - Active listening is the practice of fully focusing on and understanding the words and needs of the customer, and as such, it is a key component of building strong relationships and closing more deals.
There are several benefits to actively listening in sales. Here are some examples:
First, it helps salespeople better understand the needs and concerns of their customers. By fully listening and paying attention to what the customer is saying, salespeople can gather important information and tailor their pitch or solution to better meet the customer's needs and/or wants.
Second, active listening helps build trust and rapport with customers. Customers want to feel heard and understood, and actively listening shows that the salesperson values their input and is genuinely interested in helping them. This can lead to increased customer satisfaction and loyalty.
In addition, active listening can also help salespeople identify any objections or concerns the customer may have. By actively listening and paying attention to the customer's words and body language, salespeople can address any objections or concerns in real-time and provide the necessary information or reassurance to overcome them.
To be an effective active listener in sales, salespeople should practice the following:
Pay full attention to the customer and avoid distractions, if you get distracted acknowledge this and start over,
Use nonverbal cues, such as nodding and maintaining eye contact, to show that they are listening,
Repeat back or paraphrase what the customer has said to confirm understanding,
Avoid interrupting the customer or jumping to conclusions,
Ask open-ended questions to gather more information and show interest in the customer's needs.
In summary, the role of active listening in sales is crucial to understanding the customer, building trust and rapport, and overcoming objections. By fully focusing on and understanding the words and needs of the customer, salespeople can improve their chances of success and build long-lasting relationships with their customers.
Know and Do can make your sales processes better. Get in touch with us we’d love to help.
Customer Acquisition in 2023
Something that comes up a lot in sales related conversations with clients and business owners is customer acquisition. Whatever the market conditions, I’d like to share some basics tips that will help you improve your customer acquisition.
Define your target customer: Knowing who you are trying to reach will help you tailor your marketing efforts and make them more effective.
Create a strong value proposition: This is the promise of value or benefit you make to your customers. Make sure it is clear, compelling, and differentiates you from your competitors.
Improve your website: Your website is often the first point of contact with potential customers. Make sure it is well-designed, easy to navigate via desktop or mobile, up to date and has clear calls to action.
Use social media: Social media platforms can be a great way to connect with potential customers and build brand awareness. Be active in sharing value.
Offer excellent customer service: Treating your customers well can help improve loyalty and encourage word-of-mouth referrals. Just do what you say you’ll do and that will wow most customers.
Experiment with different marketing channels: There are many ways to reach potential customers, including online advertising, email marketing, content marketing, and more. Try different channels to see what works best for your business.
Finally, think through the type of customer you want. You don’t want all customers. You want customers that understand the value of what you do, will promote you and make you feel better for having them onboard.
We’re here to help you on your business journey in 2023. Get in touch to discuss how we can help you have more fun, generate more profit and enjoy your business. andrew@knowanddo.com
Shared Prosperity Fund Management Support Session Announcement
Save the Date - 8th February 2023.
If you’re a Greater Manchester SME, you may be able to access this funded support session run by Know and Do. Connected to the UK Government’s Shared Prosperity Fund this support is aimed at small businesses.
Know and Do are proud to support the work of the Business Growth Hub in Greater Manchester. We have worked with the BGH as a provider across a range of services to SMEs from coaching, consultancy, training around sales and marketing, and mentoring. We’ve delivered practical support to hundreds of SMEs that has helped them to understand and apply new knowledge to make a positive impact for them and their businesses.
As European Funds come to an end, the BGH with GMCA is trialling a new shared prosperity fund that is offering additional support for managers and leaders in what are undoubtedly turbulent times for many. The first pilot phase will offer 120 places of 3 hours of fully funded support for business owners and leaders to explore how they are managing their response to the current cost of living crisis, rising business costs on many levels, and planning for growth.
Know and Do are offering a new group session, working with 8-12 businesses to understand, support, learn, and connect the businesses to help them confidently navigate this turbulent business landscape in 2023. The session will run on the 8th of February from 9.30am-12.30pm.
Places are going fast as businesses sign up to discuss, reflect, network, and plan new approaches to their work. We’d love to have you join us for this new event. Applying is simple and Know and Do can do the 1-page application for you. To secure your spot now, get in touch with us as soon as possible.
To apply, get in touch with Andrew via andrew@knowanddo.com or call the office on 0161 2804567.
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Success Formula Video Viewpoint
Our co-founder, Andrew Ramwell, was asked by MMC Learning to share Jack Canfield’s Success Formula. You can watch Andrew explain EVENT + RESPONSE = OUTCOME in this 5 minute video.
Andrew uses E+R=O with clients to examine their expectations and improve results. The psychology behind the formula means it is an important technique leaders can learn to better manage disruption, unexpected circumstances or challenging situations.
If you want to discuss the contents of the video with Andrew further, contact him direct on 07507 327993 / andrew@knowanddo.com.
MMC Learning is an internationally connected business that delivers online marketing and management qualifications. They are accredited as a CMI and CIM study centre and operate in partnership with Manchester Metropolitan University.